Company

In the highly competitive, cut and thrust IT world, BookEasy Australia is a true David and Goliath story. Owners, Cinde and Craig Fisher established their family IT business, Queensberry IT in Margaret River, Western Australia in 2000.  High level programming skills, a shared love of innovative IT an youthful confidence inspired them to invest in their dreams.  Pouring their hearts and minds into their new business and finding time to take their two young boys on the traditional family surfing trips was always going to be a challenge.  Country life took off when they signed their first major contract; the creation of an online internet booking service for the Margaret River Visitor Centre.  There were two world-firsts when the system went live in 2002:  BookEasy, the first fully-integrated online booking system in the world and the birth of Jake, Cinde and Craig's 3rd son!  BookEasy was an enormous success.  The centre experienced a 70% increase in bookings sales.  Fremantle Visitor Centre immediately ordered an install.

Realising the potential of this powerful online tool, Cinde and Craig raised the necessary capital against their own assets and with the backing of a COMET grant undertook the essential research and development to build a BookEasy suite of online industry solutions to roll out across the nation.  Never in their wildest dreams did they imagine how successful their new business, BookEasy Australia would be and how rapidly it would grow.  The highly effective strategic buzz marketing campaigns have driven their innovative, simple, trusted and easy to use brand and underpinned this amazing growth.

BookEasy Australia is now the national internet booking service of choice for visitor centres and their operators.  Installed in over 120 booking agencies across Australia, including Darwin, Melbourne, Perth, Noosa, Port Stephens, Warrnambool, Margaret River and Byron Bay, over 20,000 businesses utilise the BookEasy network to distribute their producs globally.  It is one of the most comprehensive online tourism inventory databases in Austalia.